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F O U N D E R & C R E AT I V E D I R E C TO R
F O U N D E R & C R E AT I V E D I R E C TO R
InsidherLand is a Portuguese brand of
exclusive author design
Joana Santos Barbosa
Born in Oporto, Joana Santos Barbosa graduated in Architecture at the Faculty of
Architecture of the University of Oporto in 2006, later deepening her knowledge in Interior
Design at St. Martin’s School of Arts and Design in London. Alongside with Architecture, the
passion for the Detail motivated her to create her own exclusive furniture design. Joana
soon saw her talent recognized, being considered as one of the Top 10 Contemporary
Designers from Portugal. Earning her place in the international design scene, she was
invited to exhibit at the XX Triennale International Exhibition in Milan and her work can be
regularly seen in the most prestigious design and decoration events.
Having a refined intuition and a particular way of feeling, Joana has a vein of attachment
to the Land and a devotion to the senses. Her creative path is a mirror of her personality
and results from the profound connections she early developed with the natural world,
the travels that opened her eyes to other cultures and her progress in classical music and
dance alongside with her training in architecture. Feeling more comfortable in the field of
imagination, she always knew that her life would be surrounded by art.
Created by architect Joana Santos Barbosa in 2012, InsidherLand is a Portuguese
brand of author design inspired by the natural wonders and artistic influences. Drawn
with Joana’s signature and handcrafted by her team of Portuguese master craftsmen,
the impressive contemporary furniture, lighting, upholstery and accessories have been
highlighted as soulful designs that embody the expertise of traditional craft techniques
with high quality materials and finishes.
