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Creativity is a strategic factor in sustainable urban
development: it inspires empathy, sensations and
relationships. Creative light conveys images and
impressions into the city that dialogue with people, in a
huge, widespread museum stretching from the centre into
the suburbs. The Creative Light project in collaboration
with the International Association of Lighting Designers
(IALD) seeks to support creativity as a strategic factor in
sustainable urban development involving light. Thanks to
the support of IALD, iGuzzini involved four internationally
renowned lighting design companies in its cultural initiative
named Creative Light (Arup, Licht Kunst Licht, Light
Bureau and Speirs Major). The objective is to create a
powerful call to action targeting the lighting community
to promote light as a tool for social innovation and an
important aspect in urban regeneration.
Creative Light for Creative Cities
In partnership with the International Association of Lighting Designers
