<
<
<
Turbo Studios
Hub Seattle
Concept A
<
<
13
Customer Profile
A multifunctional
WORKSHOP can host the
entire TURBO team for
collaborative sessions.
Reconfigurable furniture
allows the space to support
a variety of modes of work.
On the business development side, work
is less about being in the zone for long
stretches of time and more about juggling
a variety of different activities. This Renew
Sit-To-Stand Table in a HAVEN supports a
healthy range of motion throughout the day.
TURBO LANDSCAPE
TURBO worked with Herman Miller to create an
office landscape that facilitates communication
while providing settings where individuals
or groups can retreat for private phone calls
or conversations.
Modes of Work Supported
Chat
Converse
Co-Create
Huddle
HIVE
HAVEN
COVE
WORKSHOP
“But what happens when you have a group of
companies and a group of people in the same
space? They obviously start doing similar things.
We wanted to break out from that.”
The bold choice of location is fitting, considering
the studio’s ambitious first project. Their concept
leverages the mobile platform that has made casual
gamers of practically anyone with a smartphone or
tablet and uses it to deliver a deeper experience,
designed to engage the core gaming community.
“Our mission is not to make games that gamers look
at and say, ‘That’s pretty good for a mobile game,’”
said Laurino, who leads TURBO’s production and
development efforts. “We want to make games that
will make gamers say, ‘That is an awesome game’—
regardless of the platform.”
Laurino and Ishii assembled their dream team of
game designers and developers to launch TURBO,
successfully luring talent from more established
companies, such as Nintendo
® and Zynga
®, thanks to
a recruiting pitch built on passion and place.
“Games are like music or movies,” Laurino said. “To
make great stuff is a passionate endeavor, and we
want people who are passionate about it. If you have
people in the mix who aren’t passionate about it—
especially at a small studio—that can really drag the
whole enterprise down.”
As the TURBO team began coming together, the
studio’s location in DUMBO became a screening tool,
weeding out the more risk-averse candidates they
pursued. While half of those who were recruited
didn’t want to leave the West Coast, the other half
Upstairs in the loft, a HIVE
of workspaces outfitted
with Embody chairs
supports the development
team. On the main floor,
business development
and administration has a
similar setup.
Set apart from the flow
of traffic but near the
kitchenette, this COVE
hosts short meetings or
doubles as a break area.