An Upside to
the Outside
How one independent
game-development studio
finds inspiration outside
the mainstream.
CUSTOMER PROFILE
As Yohei Ishii and Brandon Laurino tell the story
of how their game-development studio came to
be, the elephant in the room is called DUMBO.
The historically industrial Brooklyn neighborhood,
whose name was originally an acronym for Down
Under the Manhattan Bridge Overpass, is an unlikely
home base for a video game-design enterprise.
But being located outside the center of their industry,
which is primarily on the West Coast (Los Angeles,
San Francisco, Vancouver), was a conscious decision
for Ishii and Laurino. “Both of us have been part of
the traditional gaming space, which is not centered
here in New York,” said Ishii, whose background is in
strategy and business development.
TURBO
®
BROOKLYN, N.Y.
Yohei Ishii and Brandon Laurino, Founders
