POLTRONA FRAU
Renzo Frau founded Poltrona Frau in Turin in 1912.
In the 30’s it was already a status symbol. From 1926
it was appointed supplier of the Italian Royal Family,
the Savoia dynasty. From then on, it will furnish all
the most important houses, grand hotels, the interiors
for Expo Turin 1928, and the lavish transatlantic
Rex, pride of the Italian Navy.
Poltrona Frau's mission is to create understated and
elegant objects inspired by tradition and projected
into the future to provide global living solutions,
develop custom interiors for private and public
spaces, and luxury travel interiors to meet the
emotional and aspirational needs in a sustainable
fashion for a sophisticated international clientele.
The brand is globally recognized as the undisputed
excellence in sustainably crafting leather upholstered
objects for homes and public spaces, as well as
luxury travel interiors, boasting a position on the
international market as the ultimate aspirational
Brand.
Poltrona Frau encompasses excellent handcraft,
high quality materials, aesthetic sensibility and great
reliability of services engaging customers through
physical and digital channels.
Each material from the brand's catalogue is
carefully selected and sourced based on technical,
functional and emotional characteristics to ensure
every product is durable, optimized in weight and
manufactured with advanced processes that are
sustainable for the environment and long lasting for
the customer. Thanks to these exclusive technological
processes and special fnishes make these materials
“proprietary” that are unique to Poltrona Frau.
GIOBAGNARA
Renowned for its elegant creations that convey luxury
without ostentation, GIOBAGNARA adheres to the
highest standards of craftsmanship. By pursuing a
philosophy that incorporates traditional know-how
with leading-edge technologies, and offering
a limitless color palette of quality leathers and suede,
founder Giorgio Bagnara has been able to experiment
and push the technical boundaries of his craft in order
to create pieces that are both beautiful and functional.
Launched in 1999, the GIOBAGNARA brand
has quickly earned a reputation for expert leather
workmanship, and its founder has become a key
partner for a large number of interior designers
as well as a select group of yacht and private jet
designers who rely on his specialized knowledge
to realize made-to-measure commissions.
In 2015, Giorgio Bagnara expanded his leather
goods portfolio with the acquisition of saddle leather
specialist RABITTI1969.
In 2017, Bagnara initiated a collaboration with French
designer Stéphane Parmentier, who was appointed
creative director of GIOBAGNARA and its affliate
brands.
In 2018, the company’s portfolio grew with the
strategic acquisition of PIGMENT FRANCE, a
respected company with specialized skills in leather
covering and the weaving of wicker, rattan and straw.
In 2022, GIOBAGNARA acquired the Italian luxury
lifestyle brand RIVIERE. The know-how of this
brand is unique of its kind, and elevates the universal
characteristics of beauty and quality. With this
acquisition RIVIERE enriches GIOBAGNARA's
offer and strengthens the Group's international
leadership in the sector.
Today, GIOBAGNARA proudly counts more than
150 direct employees.
The brand now boasts an impressive offer of quality
leather homewares and is ready to embark on its next
exciting chapter.
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