6 GS
7 GS
LLOYD
COLLECTION
The cultural exchange between Flanders and the
Republic of Genoa dates back to the 15th century
when there were close ties between traders and
bankers in the two countries. Flemish paintings
and tapestries were avidly collected by the Genoese
banking families.
At the beginning of the 17th century, Genoa rapidly
became the fnancial centre of Europe and its
patricians acted as a magnet for artists.
Peter Paul Rubens and Anthony van Dyck both visited
the trading centre and immortalised its aristocracy in
sumptuous portraits, infuencing generations of artists.
Moreover, Rubens copied the magnifcent architecture
of the Genoese palazzi in drawings he later published
in book form.
In the furrow traced centuries ago, GIOBAGNARA
commissioned Glenn Sestig architect to design a new
range of products in which the craftsmen of Ligurian
Coast and a Flemish Master meet again.
This is how Lloyd Collection was born.
The Belgian architect imagined this design as a
blending of East and West, and therefore, it doesn’t ft
neatly into either lineage. As with all of his architecture,
Sestig sees in this project the possibility of an interaction
between elegance and substance. The resulting design
is a decorative, hybrid creation where the succession of
solid and void spaces breaks the monolithic vision.
Lloyd is a collection where natural elements such
as dark-stained Canaletto walnut wood, travertine,
cashmere and wool play a calm symphony of
craftsmanship, serenity and aesthetics.
