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A
t Edra, we have our own pace and our own
approach. When we start a new project, we
don’t know exactly what will come of that.
It’s an unpredictability that always opens up
new paths, because it always opens up new
avenues and challenges us to create the ‘beautiful and
well-made’ products that make up our collection. Often,
when they come to the company, the authors don’t have
a single drawing in their hands. But they have an idea in
their heads.
Sometimes, it takes years to launch their story onto
the market. And many voices step in, every time. In the
process, the project comes to life and adds substance
to the ideas, through dialogue, experimentation and an
exchange of views that translate into an indefinite number
of prototypes as we aim for perfection.
BODY AND
SOUL OF THE
PROJECT
COLLECTION
