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Flow. Ten years
Flow started out in 2009 as a project to design a chair.
A versatile, comfortable, iconic chair. Over the past ten
years Flow has evolved into a product family that covers
the whole spectrum of possible seats, and each mem-
ber is designed taking the utmost care not to change
the original qualities building its identity. The designing
author Jean Marie Massaud knowingly reveals his clear
intention not to offer a final solution, but rather to grant
each and everyone the possibility of flexibly making
your own choice according to your style and needs. It is
an open project that flows across the multiple possible
interpretations of those who wish to possess one.
Its ergonomic shape makes Flow a comfortable seat
when sitting long hours at a table, the shell’s natural
colors depict Flow as casual and homey, and its distinc-
tive design enhances its performance in the contract
sector. Over the years Flow has been increasingly
appreciated and recognized, and that is why the project
has opened up to new interpretations and innovative
transformations.
In 2014 Flow Slim came to life with the aim of optimizing
the comfort that, owing to its cozy shape, has turned
it into the living room protagonist of your reading hours.
Its curvy lines are able to provide a warm touch even
to the most rigorous office setting. Flow Stool and Flow
Pouf supplement the product range with their minimal
seats. In 2017 Flow Eco exploited an innovative techno-
polymer made of different types of wood fibers to raise
renewed awareness on the environment. In 2018 the
Flow Slim Color has taken on a color palette defined by
Jean-Marie Massaud as the “natural color of Japan”:
a unique combination of simplicity and sophistication.
Today Flow Textile has become a new, entirely uphol-
stered chair that can accommodate any fabric, color
or graphics.
The year 2019 presents Flow 10th, the project created
to celebrate the 10th anniversary of the Flow collection.
Its blurred and transparent base conjures the illusion
of a volume floating in space.
Flow is a highly responsive furnishing resulting from
the natural synthesis of a long lasting pondering
process aimed at pursuing genuine comfort and great
technical quality, coupled with the skills and expertise
from our labs. The shell is available in 10 different
models ranging from plain seats to one comfy cushion,
to sartorial quality covers in 250 fabrics to be mixed
and matched with 16 different types of legs
and materials. The quality of materials and the crafty
manufacture ensures durability to this object that
generously let your identity become its own.
Flow succeeds in expressing its scope of use through
the widespread network of potential situations that
is intimately connected to people’s everyday life and
matching the familiar routine with extraordinary
expression of an iconic object. And the eyes smoothly
flow on its soft lines.
flow / fləʊ/ n 1 To move freely and continuously within a closed
system: blood flows to all parts of the body.
2 To proceed or be produced smoothly, continuously
and naturally: conversation flowed freely throughout the meal.
3 (of the sea tide) to come in; to rise: The tide began to flow,
covering our footprints.
