10
Swing
C’Overland
& Co.
Swing C’Overland & Co.
and cross language which is a interbreeding of not homogeneous but harmonizing strengths, con-
nected with updated models in relation to our times and our thought systems.
We all know very well who the father of this pop and defiling taste is.
It is absolutely true saying that after Andy Warhol the art has changed its characteristics. This is
an axiom to take as it is, such as the art, after all.
I mention a list of names: Nico, The Velvet Underground (Lou Reed, Sterling Morrison, Maureen
Tucker, and John Cale), Gerard Malanga, Ondine, Ingrid Superstar, Mick Jagger, Ivy Nicholson, Candy
Darling, Jackie Curtis, Frank Holliday, Viva, Billy Name, Freddie Herko, Brian Jones, Naomi Levine,
Paul Morrissey, Truman Capote, Mary Woronov, Baby Jane Holzer, Ultra Violet…
These are some of the personages who have moved around the biggest production machine
ever created by the artistic universe, between 1962 e 1968.
Music, art, entertainment, design, fashion, cinema, each form of creation in the ambit of cultural
revolution has had to pass through the Factory of the 47th avenue in New York, which has become
an symbol of mood and life style in the last years.
First of all the revolution involved the customs and it had so high importance that it could be
defined as something astonishing. A lot of people, not a few, has reeled off pages and pages of
histories, gossip, provocative writings and amusing anecdotes on Warhol’s universe: so without
many veils a caustic, drugged and extremely Rock world has been defined, which is characterized
by strange and unquiet personages, willing to do everything for those famous 5 minutes of fame.
Around these new “Factories” which today seem to prevail over the old individualistic system
to reproduce art hidden in one’s own studio, more ironic and less self-referential expressions of
heterogenic groups appear, those groups who acclaim a post-modernity which goes over the
transgression and becomes intentionally kitsch.
The formal symbols of the bright forms created by Marco Lodola wrap up and meet some pa-
rabolas and ultra-pop lines of a new made in Italy design, which is fresh and jocose. The elements
are: softness of a swing sonority with a little of eccentric 90’s electro-dance; plastic and popular
colour – flat painting, neon and lacquers – pin-up which are enticing and without face.
Lodola, Arbore, Andy (Bluvertigo, not Warhol) are the new-op and pop soul of a renew feeling
which affect styles and brand (Cappellini-Licheri) and “Swing C’Overland & Co” their little Factory.
Art, music, design. Without creative limits. In addition, without censorship. In the teeth of the stylistic
aseptic movement which has bored for years, the form (the feminine one), the open and flexuous
line (of the music), the colour and the light (of visual arts) are back. Admirable contaminations.
