COVETED MAGAZINE PAGE 45.
indoor pop-ups, like Abwab, Iconic City, GraphicsRCA: 50 Years
and Beyond, and Once Upon DESIGN: New Routes for Arabian
Heritage, just to name a few. The first one celebrated the region-
al talent. It featured forty-five designs selected through a process
coined as “design dominos”, meaning that creatives had to nomi-
nate another designer upon submission.
The exhibition was designed by Dubai-based Fahed + Architects.
This year’s exhibition of the annual spotlight Iconic City was the
“Loading … Casa” curated by Salma Lahlou, who commissioned
new works from a sound artist, graphic designer, photographer
and interior architect to “portray the city she lives and breathes:
Casablanca”, providing a unique scene of the region’s design cul-
ture and atmosphere. The third one was another highlight which
brought insight into some of the best graphic design concepts cre-
ated over the last half-century. Lastly, Once upon DESIGN was a
curated collection of contemporary product and furniture design
UPCOMING EVENTS //
from the UAE and the region, commissioned by Design Space
1971 (Sharjah) and curated by Noor Aldabbagh. In addition,
the Talks programme was led by Sir David Adjaye, one of the
world’s most influential architects, and visitors also had the oc-
casion to listen to global design figures, such as the PepsiCo Chief
Design Officer, Mauro Porcini, and the inventor of the Swatch
Watch, Elmar Mock. “By engaging and showcasing design talent
in Dubai, from across the region and around the world, Dubai
Design Week’s activity is carefully balanced to support and stim-
ulate Dubai’s design economy and to engage the Design Week’s
diverse audience.”