COVETED MAGAZINE PAGE 57.
EXCLUSIVE INTERVIEW //
The designer has also mentioned that fashion is one of the brand’s
main inspirations when creating newly bespoke and custom-made
products. One of the most exciting and engaging achievements
of the brand was doing the curtains of the Bolshoi Opera House.
“We still want to do those things, if a decorator comes and say
I have a beautiful home, I want something unique, we will do
it. We will study, it could be linen, it could be cotton, could be
frame retardant, highly technical, could be golden silk. We don’t
care, Entering the world of furnishings started for Rubelli with
Donghia, in which they presented a marvellous collection at
Salone del Mobile, earlier this year, targeted specifically for the
American market. The tailored-made collection is characterised
by top-notch quality and a strong presence of Italian style. The
brand also collaborated with late Milanese architect and designer,
Luca Scacchetti, who created the first line. Slowly by slowly, the
brand started to expand their territory in regards to furniture by
introducing new designs that hadn’t been properly presented or
were made in an erroneous time. Nicolò Favoretto revealed that
it is a continuous challenge to modernise the company, because
people’s perception may still lie on a company of antique fabrics,
which is not entirely true since Rubelli has lingered onto other
ventures as well. In regards to communication, the brand is quite
precise on fomenting this idea, and they also present their new
pieces or collection in a curated catalogue, which displays a few
images that are rather unexpected as well as combining traditional
fabrics with contemporary designs and settings. In regards to
novelties, Rubelli enlisted the help of two young designers, the
leaders of Nava+Nava, who created a versatile seat dubbed as Pila
47. The company also launched a wonderful contemporary sofa
called Domino which reaffirms the statement of reinvention by
adding a sparkling allure while still starting from the tradition
standpoint. Moreover, Rubelli also has a Damantio, a new resin
surface design which is transparent and gives the sensation that a
fabric is floating inside, which is quite intriguing.
Lastly, when asked what was the definition of luxury nowadays,
the designer responded by saying that bespoke, custom-made and
uniqueness are what constitute that word, it is not about the gold
and preciousness of thing, it is all about uniqueness.
