Renowned for producing high-quality textiles and precious silks as
well as dressing up the most amazing homes and furniture designs
with exquisite materials and textures, the Rubelli Group was
originated by a Venetian family and is regarded as one of the best
luxury brands in the world. The brand is currently managed by
Nicolò Favoretto Rubelli. When it comes to everything regarding
textiles, Venice was the privileged location to find luxury products,
especially in the golden ages. According to Rubelli, there was a
decadence period in the 19th centuries and many activities had
expired production. In 1889, his grandfather purchased an antique
activity that led the way to create the Rubelli brand, which has
been rather successful for over 135 years. It started with the
development of a small mill and a shop in Venice and it transformed
itself into a full-fleshed company which guarantees that the needs
of the clients of today’s market are completely satisfied. The Brand
concedes great importance to blending, tradition and innovation.
Nicolò Favoretto confessed that he is extremely aware that a
company cannot evolve only on textiles and the same methods, as
he explains, “we have to evolve to update ourselves,” he continues,
“the original place was a small loom mill and a shop in Venice, the
mill evolved with evolved to a high-tech mill, we still have it, we
are still weavers, that’s very important because this allows us to do
textiles, which are very different, this gives us a different state of
mind and gives us the knowledge and craft to make real quality not
just a pattern, but make quality in the fabric which is something
that is characteristic and distinguished.” Rubelli has developed into
an international reference having opened stores in Paris, London,
New York, and several other countries. In addition to knowing
where the real market and clients are, the brand has also acquired
or partnered with a cluster of brands, such as Kieffer, which was
a more informal collection provided by Paola Navone; Rubelli has
also joined forces with Armani Casa, providing exclusive textiles
from the Rubelli Collection, and lastly Donghia, American brand
specialised in textiles and wallcoverings as well as the lifestyle
business. Through the latter, Rubelli received the knowledge to
decorate a full home.
EXCLUSIVE INTERVIEW
WITH NICOLÒ FAVORETTO . RUBELLI
