EXCLUSIVE INTERVIEW
WITH AREEN DESIGN
The experience of self-awareness to find in every day a new
challenge is something real in Areen Design world. In an exclusive
interview to Areen, you will find inspiring notes from someone who
has an authentic and passionate vision on design creative process
that also reflects his vision of the cultural experience of life. Areen
revealed the genius inside its personal taste for things capable of
creating new ones from zero, like the experience of travelling and
cooking. Get inside the inspiring work and philosophy of Areen
Design in an intimate talk he conceived to Coveted Magazine.
Coveted Magazine (CM): What do you love about your work?
Areen Design (AD): It sounds unreal but I love everything about
my work; even the difficult client. Perhaps I was just lucky in
picking a career which gives me the opportunity to travel the
world, something I always wanted to do and still enjoy. To
experience changing environments and different cultures is
incredibly rewarding on a personal as well as professional level.
Alongside the travelling, I also love the opportunity to work with
so many talented visionaries, be they talented designers on the
supplier side, or project managers on the client side. I’m faced with
new and different challenges on a daily basis: never the same and
never boring.
CM: Where do you draw your inspiration from?
AD: Nothing inspires me more than travel. New experiences
stimulate new emotions as well as reigniting ones from the
past. I come from a family of chefs where culinary creativity and
entertainment have been at the heart of our way of life. It may
sound bizarre, but the similarities between design and cooking are
very close. My obsession with detail is on a par with my love for
Japanese food which presents itself in the finest way.
I’m also inspired by the progressive advancements in technology
and the way we can manipulate new materials to break boundaries
and set new goals. All this said, I do like the spaces I design to have
a sense of place with the subtlest of cultural reference…. unless the
project is in Las Vegas.
CM: What is your philosophy on work and life?
AD: I work to live! The effort needed to achieve your work goals
is immense, but you need to know when to switch off, energise
and live life to the full.
CM: If you could be an object, which one would you be?
AD: A mobile phone, mine’s got my whole world in it! It would,
of course, have to be the latest model with more memory than an
elephant and more beautifully designed than the Taj Mahal. Just
imagine the potential!
CM: Describe yourself in three words.
AD: Particular - Passionate - Inquisitive
CM: What do you love in a room?
AD: Natural daylight is top of my list, but for me, it’s not always
about what’s in a room but what’s outside it. The relationship
between our interiors and what is happening on the outside is crucial.
And whether designing interiors in the city or the countryside,
natural daylight counts for so much in creating interiors that can
embrace and entice, enhance and excite. Quite simply, it can be the
single most important factor in the design process.
CM: How would you describe your style? Do you have a signature touch?
AD: We would never go down the design route of ‘one size fits
all’. Each and every client is different and we have a responsibility
to inspire and expand their thinking, to open their eyes to what
is possible. The result will reflect how well we’ve achieved this
goal. But one aspect of design which I am obsessed with is an
attention to detail. Perhaps a signature, if it exists, might be the
most beautiful detailing and the most satisfied client.
