FUORISALONE
Fuorisalone is the set of events distributed in different areas of Milan on the same days Salone Internazionale del Mobile takes place, which
is staged in the stands of Rho Fiera. Fuorisalone premieres the latest trends for the forthcoming year and heralding a ginormous tidal wave of
events, exhibitions and presentations.
Fuorisalone’s Design Districts introduce the new collection of luxury
brands and designs and also host special exhibitions with live music
and entertainment for a totally unmissable soiree. Young and talented
designers from all over the world pack their innovative creations and
come to Milan, rent one of the city’s garages from locals, and show
their prototypes to a curious and cultivated audience. Now, take a
look at five of the best design districts that completely light up Milan
during this time.
The Tortona district is the showcase of the biggest names in the
design industry. In 2017, the Tortona Design District has played its
trump cards: Base Milano, a new multifunctional venue, located at
the former industrial Ansaldo complex, has hosted exhibitions and
projects dedicated to the theme of nomadic living, with portable,
floating houses, user-friendly objects and itinerant structures.
Brera Design District is the most important district in Italy for the
promotion of design, the latter of which is one of the most creative
and commercial focal points in the country. The district aims to
support excellence and to develop business and real estate in the area,
enhancing the district’s cultural supply and appeal, as well as fusing
tradition and innovation in the all-encompassing field of design.
More than 200 exhibitors are expected to present their new projects
and ideas to a design perceptive and culturally oriented public. These
showcases will be enhanced by the artsy nature and surroundings of
the district, especially the narrow and cobbled streets that encompass
a wide range of antique shops, showrooms and galleries.
The Isola Design District saw its inception just last year, counting
with the participation of over 100 designers and brands. The event
favours international and emerging designers, local artisans and
creative start-ups to showcase their projects and establish business
contact amidst one of the most vital design weeks in the whole world.
It is by supporting sectors like design, fashion, its local workshops,
green design and gastronomy that the event has been able to develop
its artistic and historical heritage and it only shows signs of growing
even further.