COVETED MAGAZINE PAGE 29.
NEWS & TRENDS //
Today, the products are present in 80 countries,
meaning an export of more than 90%, with special
emphasis to Italy, UK, Germany, France, United
States, China, and the Middle East. Besides
Oporto, Covet Group has its own offices and
showrooms in London, Paris, and United States,
powered by the retail concept of Covet House.
New York will be the next city to open doors to
Covet House showroom.
To keep up the demand and with a growing
hiring system, Covet Group manages Preggo,
a premier global supply chain of furniture and
lighting, with prototyping and sourcing services,
and different production units ruled by artisans
and specialists. From upholstery to lighting and
dedicated facilities of metal, wood, and finishings,
this is where more than 2,000 exclusive pieces are
handmade. The collections born in Portugal are
completely focused on the quality of the raw
materials, attention to detail, passion for beauty
and the recognition of talented people.
Covet Group is also improving its social role with
the emerging Brhands Foundation.
A tribute to craftsmanship and artisans who
create with their own hands through ancient
techniques and raw materials.
“The pursuit of exquisite
handcrafted aims to safeguard
cultural heritage with a
valuable intervention to make
sure knowledge is passed
to the next generations.
Reminding the design
world of old traditions,
cultures and history. ”
The forward-thinking mind-set has been a strong
signature of the Portuguese group. Its activity holds
mostly brand management and Marketing teams, as
well as Digital services, like Webuzz, responsible for
consulting and innovative strategies that certainly
have been making noise in the web. Alongside, the
Sales, Markets and Press Departments are city focus,
and a creative Design Studio aims to conceive and
prospect the next trends. The 360º services combine
the Visual and Communication enterprise called
Pentagon, specialised in Graphic, Photography, 3D,
Video, and so on. And the publishing editions of
WeBlog, focused on online content, and the CovetED
Magazine publications are also among the several
projects and tools that have been delivering new
inspirations and ways of working in the design field.
In Portugal, the Group, that currently employs
around 500 people and contributes about 700
indirect jobs, announced its new headquarters
location with the development of a new Design
city in Oporto, with 80,000 m2. In a bold move,
Covet Town will combine Thinkers and Makers
in one place to create synergies between the
creative areas, the artisans and production
business fields. In the first stage, until the end of
2018, is guaranteed to have an investment of 25
million euros and it is expected to be completed
by the end of the year 2020.
WWW.COVETGROUP.COM
