14
15
For the 64th edition of the Salone del Mo-
bile, Maison Numéro 20, the Parisian agen-
cy founded by Oscar Lucien Ono, designs
an immersive narrative installation that
rewrites the codes of luxury and hospitali-
ty as a theatrical and sensory experience.
Boca do Lobo’s signature pieces had been
selected, bringing artistic craftsmanship
and bold design to the space.
Aurea, an Architectural Fiction, at the heart
of the “A Luxury Way” pathway in Pavilions
13-15 at the Salone del Mobile, is not a ho-
tel in the strictest sense, but a total spatial
experience and a reflection on design as
a narrative form: a mise-en-scène of the
imaginary, a choreography of rooms and
corridors in which luxury is not ostentation,
but evocation and interior décor becomes
a story and scenography.
The project was conceived by Maison Nu-
méro 20, an interior decoration and art di-
rection studio founded in Paris by Oscar
Lucien Ono. Here, Art Deco, surrealism,
mythology, cinema d’auteur and orienta-
lism intertwine in a language that combi-
nes excess and subtraction, matter and
vision: contemporary expressions forge a
free and open dialogue with classical refe-
rences, giving life to a timeless language
capable of combining heritage, innovation
and emotion.
Otherworldly architecture and interiors Au-
rea is an imaginary interpretation of a ho-
tel: a spatial narrative in which each space
offers itself as the projection of a dream, a
scene suspended in time and space. The
entire project is permeated by a search for
balance and measured beauty.
Luxury as an act of responsibility Aurea
also represents a manifesto of sustainabili-
ty, in which every element — from the ma-
terials to the fabrics, to the lights and the
installations – has been chosen with circu-
larity and environmental respect criteria in
mind. In collaboration with partners such
as Nagami Design, which transforms plas-
tic recovered from the ocean into new ge-
neration furnishings, the concept of luxury
is being rewritten: no longer consumption,
but a conscious and responsible act.
AUREA, AN ARQUITECTURAL FICTION
TOP DESIGN EVENTS
