All about BORA
B O R A M A G A Z I N E
Professional performance for homes
In 2021, BORA expanded its product range to
include another innovative appliance, further
penetrating the kitchen as a living space. The
BORA X BO flex oven uses steam in its finest
form – to help you bake and cook like a pro
but in the comfort of your own home.
From an idea to a global success
BORA’s story began in 2005 with the development of the first
prototypes of downdraft cooktop extractor systems in the
‘werkhaus’ in Raubling (Bavaria). Following the establishment
of BORA Lüftungstechnik in 2007, the growing success and
the global expansion in the following years, the company
moved into the ‘BORA tower’ in Raubling (see image below)
in 2015. Since then, built-in kitchen appliances have been
successfully developed and marketed in Niederndorf (see
image above) and Raubling with a view of the Alps, and are
now sold in over 60 countries.
Experience BORA in Herford
A further iconic BORA building opened in 2023 in the eastern
Westphalian heart of the German kitchen furniture industry. It not
only houses a flagship store but also offers over 2,000 m2 of
space for extraordinary culinary and product experiences. BORA
is constantly creating more sites where it can present its products
to end customers, including in Munich, Sydney and London.
Innovation in the kitchen as a living space
Downward vapour extraction is revolutionising the
kitchen as a living space and the demand for integrated
cooktop extractor systems is rising. In addition to the
modular systems, BORA also develops compact systems
with standard dimensions, and even after launching the
BORA X BO steam oven, the company didn’t rest on its
laurels: in 2023, BORA launched its refrigeration and
freezing systems, a lighting range, the BORA QVac built-
in vacuum sealer and the BORA M Pure – the most
flexible of the compact cooktop extractor systems.
Unique experiences at lofty heights
BORA products can be seen in action in the expanded
glass cube – 30 metres up in the air! Visitors will be
treated to a variety of culinary delights as they take in
the breathtaking views.
The best of the best, even at cycling
BORA has been a main sponsor in the world of professional
cycling since 2015. Since 2017, we have accompanied our
BORA - hansgrohe team on the UCI WorldTour, the premier
league of the professional cycling world. With Jai Hindley’s
sensational victory at the Giro d’Italia 2022, the team
enjoyed its first Grand Tour podium as well as its first
overall win – increasing awareness of the BORA brand
outside the culinary sphere too.
A L L A B O U T B O R A
B O R A M A G A Z I N E
8
