Thinking inside the box.
“Think outside the box” might be one of the most common prompts in
the initial instructions of any creative process. Although most individuals
claim to do so, the final outcomes often look alike. Most of the time
actually. Regardless of creative industry, each year the same story is
told by different creators, resulting in similar designs. Creating trends,
patterns, and generic designs. But if everyone is thinking outside the
box, then maybe the only way to be original would be to think inside
of it.
As the generic design-overdose hits, an anti-design syndrome follows.
So, what is the box that everyone is trying to escape? What are the
walls constructed of? If it cannot be trends, patterns, or the expected,
since these phenomena are found outside the box, maybe the walls of
the box are constructed by the rules of the industry. Maybe the walls
are constructed according to the regulations. In that case, wouldn’t it
be harder to create inside of it? Are we ABLE to think inside the box?
The constant shrinking box, with walls of rules, regulations, laws,
certificates, and demands.
There is no newness to Blå Station when it comes to addressing
issues such as sustainability, durability, and timelessness. In fact, since
1986 and the birth of the company, these factors have been constant
throughout every design. However, could all questions and demands
be addressed in one product? Could one product be sustainable,
recyclable, upgradeable, changeable, renewable, dismountable,
traceable, serviceable, adaptable, and still lovable?
Johan Lindau
CEO & Design Manager
