BIG is a Copenhagen, New York,
London and Barcelona based group
of architects, designers, urbanists,
landscape
professionals,
interior
and product designers, researchers
and inventors. The office is currently
involved in a large number of projects
throughout Europe, North America,
Asia and Middle East.
BIG’s architecture emerges out of a
careful analysis of how contemporary
life constantly evolves and changes.
Not least due to the influence from
multicultural
exchange,
global
economical flows and communication
technologies, that all together require
new ways of architectural and urban
organization. They believe that in
order to deal with today’s challenges,
architecture can profitably move into a
field that has been largely unexplored.
A pragmatic utopian architecture
that steers clear of the petrifying
pragmatism of boring boxes and the
naïve utopian ideas of digital formalism.
Like a form of programmatic alchemy,
they create architecture by mixing
conventional ingredients such as living,
leisure, working, parking and shopping.
By hitting the fertile overlap between
pragmatic and utopia, they once again
find the freedom to change the surface
of our planet, to better fit contemporary
life forms.
BIG - Bjarke Ingels Group
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