66 | DESIGN BOOK | COLLECTIONS
67 | DESIGN BOOK | COLLECTIONS
FIORENZA
by Franco Albini
In a fifties’ Pirelli advertising page, Fiorenza armchair, designed by
Franco Albini in 1952, has been used as a symbol image of foam
rubber’s potential, which fits like a glove and at that time, was the
most technologically advanced material used in upholstered furniture.
Fiorenza armchair, Sigmund small table