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MultiPot+
In the years since the birth of
MultiPot (2005) we have undergone
radical, paradigmatic change: we
have changed our TVs, we have
exchanged opinions and thoughts
digitally, we have learned to
carry around the power of a super
computer in our pockets, we have
shared throughout the world our
photos for free. Technology and
innovation have become like the
air we breathe, a necessary and
inevitable presence, of which
people acknowledge the irrefutable
usefulness. During these ‘different’
years, MultiPot has skilfully
adapted to the spirit of the times
by becoming a vase for cultivating
vital energies. This is a fate common
to the products that have become
benchmarks and behavioural
archetypes, such as Apple’s iPhone
or Google’s clicks, Facebook’s likes
or Instagram’s selfies. All this has
happened in just a few years, in
which the digital challenge exploded
and new tools and conducts took
hold. As explained by Dante
Donegani and Giovanni Lauda, the
designers who created the product,
“The digital era of consumer
electronics was fully under way
(when digital cameras and the iPod,
as well as mobile and Blackberry
phones, were all the rage) and
there was the need for a ‘home’ for
keeping all these devices while they
recharged and where they could be
found quickly. The idea sparked
from that need”. MultiPot, therefore,
was a ray of light in an era in which
every individual was inexorably
interconnected and concentrated
on his or her own individuality
as well as on his or her friends
and acquaintances. Technological
devices extend our inner selves in
what we do, in cultivating aesthetic
emotions, in creating relationships:
the objects become life companions
incorporated into our everyday
activities. MultiPot intuited all this
over ten years ago, presenting itself
as an energy facilitator in day to day
life. This is how MultiPot became
the icon of a decade, a simple and
elegant object, the simple yet state–
of–the–art image of design and of
coolness, taking pride of place on
the desk of the famous director of
Vogue America, Anna Wintour,
who inspired the book and film
The Devil Wears Prada. In 2015,
MultiPot+ added the experience
of light and colour to the emotion
for something that is even more
bound to the self and to the sphere
of personal experience. MultiPot+
has integrated its use with new
vibes thanks to the play of lights
that creates new atmospheres. This
provides sensorial entertainment
and daily simplification as well as
surprise, fun and innovation. Light
and energy, in this way, become
an integral part of our daily life,
but without losing that aura of
innovative wonder that for so many
decades has embodied the dream
of advanced modernity. The near
future is yet to be discovered,
but one thing is certain: it will
be permeated by daily happiness,
made possible by the onset of those
‘new enlightenments’ proposed by
MultiPot’s launching campaign in
2005.
