Sociable
design
Kansei
g
Engineering
It is not enoough to
design good products;
we must design
experiences that
generates pleasure or
exciting feelings.
This methodology pretends to improve the design
attributes, studing shape as the user perceives it. As
methodology directed to customers, it responds to the
necessity of giving up the design only made according
to the manufacturer criteria.
It is associated to the mental image and phsycological
perception that the consumer has about a product and
the words he uses to describe his emotions.
The product design has to satisfy the emotional
expectations of customers.