CHAPTER II / MASTERS OF MINDFULNESS
PERFECTION � COMPULSIVE � DISORDER
026 /
027
ARKETIPO � FIRENZE
Preliminary studies for Loft sofa
(2001), design by A.Piazzesi.
Loft sofa, 2003
design by A.Piazzesi.
Go back some years and Adriano Piazzesi could have easily
chosen another path; writer, poet, painter or even performer.
He would have been brilliant, exceptional, at all of these by
the way. Because Adriano is something diff erent, like
Arketipo he has found that his craft can work in unison
with the ethos of Arketipo.
“Th ere are two great models or psychological ty pes: the fi rst is
someone who’s fi rst approach is already thinking of a specifi c
product. Something innovative or at least not usual and,
essentially, they are looking for companies willing to carry
it out, the second, is someone who before they even begin
to think about any object, they have to understand what
ty pe of company they are dealing with. Th ese two categories
of professionals – whom we could defi ne respectively as
"absolute" and "relative" designers - establish relationships
and set expectations of relationships that are substantially
diff erent. While the former, at times so enamoured of their
own talent as to prefer to make the products themselves,
the later may pander more to the business they work with,
allowing their tastes to be determined by a bigg er narrative.”
“With Arketipo it is diff erent. Th ey allow freedom to work,
freedom to develop, freedom to question. It’s how we had
the courage to tackle together something like, Loft .”
«A purely geometric form, which is articulated
A purely geometric form, which is articulated
through a simple movement.
through a simple movement.»
