TWIST
VARO
BO
UNICO
SQUADRO
“Shop-in-shop”: zonal lighting
Recommendations
• More important than the light intensity on the ground is
the vertical, uniform, and bright illumination of the entire
shelf front
• Present products gently and authentically
• Different colour temperatures tailored to the product
group
• Directly illuminated products benefit from an aesthetic
upgrade
As supermarkets increasingly offer different product ranges, there is a tendency towards a
visual separation, the "shop-in-shop" principle. Individual product groups, such as drugstore
products, textiles, or wine and specialties, are staged to match the products. Lighting in differ-
ent light colours and intensities creates a visual separation that offers customers orientation,
and also enhances the attractiveness of the respective product range. With the right light,
convenience goods are attractively presented. Warm light colours for cosmetics, for example,
evoke associations with spas and wellness areas; cool lighting similar to daylight, howev-
er, makes garden furniture and electronic equipment appear appealing. And Mediterranean
delicacies in a darkened area with brilliant light accents are reminiscent of a visit to a gourmet
restaurant.
In lighting design for convenience products, less emphasis is placed on ambient lighting and
more on accent lighting. Swivelling downlights in the peripheral areas set visual limits while
accentuating goods when running parallel to the shelves. Light distribution matched to the shelf
arrangement also supports the rapid location of desired product ranges. The aim is to focus on
the products and have the aisles fade into the background. Finally, a lighting concept that relies
on selective highlighting is more economical, as fewer luminaires are needed than in wide-area
lighting solutions. Specialised shop spotlights, such as SQUADRO, work with high-precision
light points to provide the greatest possible output with minimum energy consumption.
xal.com/supermarket
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