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XAL

60

XAL: Retail Lighting, 65 90

TWIST
UNICO
VARO
SQUADRO
Lighting used to spark an appetite
Recommendations
• Reproduce natural colours true-to-life
• Use product-specific light colours
• Light with very good red rendering for meat and

prepared meat products
• Golden colour tone for pastry and yellow dairy
products
• Cool white for fish and dairy products
Selling fresh produce is both a risk and an opportunity for supermarket operators. The short
shelf life of the products requires that they sell quickly. However, due to their attractive pres-
entation, usually already at the store’s entrance area, customers most often buy them sponta-
neously. The prerequisite for this is the appealing and appetising presentation of the goods.
A finely differentiated lighting concept is needed to best showcase vegetables, fruit, and deli-
catessen products. Optimised lighting emphasises the products’ naturally inherent colour and
makes them appear particularly fresh, authentic and appetising. Pastry, fruit and vegetables,
cheese, meat and fish, for example, all require individual lighting with different light colours and
intensities. For fresh meat and prepared meat products, the light should have a good red ren-
dering, while fish and cheese tend to be illuminated in cool colours and pastry in warm, golden
tones. As animal products are particularly sensitive to heat and light, modern LED solutions
with low radiant heat are used. This ensures their freshness and reduces the counter’s required
cooling capacity. Specialised shop spotlights, such as the energy-efficient SQUADRO 6-in-1
spotlight, achieve a particularly brilliant presentation of goods thanks to their highly accurate,
precisely adjustable light control. They intensify the colour contrasts of fresh food and are
glare-free in all directions to make shopping pleasant and inspiring for customers.
xal.com/supermarket
65

TABU NAKED WOOD - 074

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XAL

Retail Lighting 65 of 90

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