Destination Porsche
Porsche Studio Zurich
The opening of the Porsche Studio in Zurich marked the
first-time roll-out of the new retail concept: Destination
Porsche. The aim is to evolve established Porsche Centre
showrooms into locations to experience the brand and
touch the product. The lighting concept makes a signifi-
cant contribution in facilitating a greater experience of the
brand within the Porsche dealer network. More so than
ever before, people are the centre of focus. Visitors should
have a positive impression and feel for the Porsche brand.
The variable configuration of the sales area requires a
flexible lighting solution. MOVE IT 45 responds to this with
a variety of light insets (in this case JUST 55 spotlights
and Opal insets) that can be fitted and exchanged in the
track system without using tools.
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