BO
UNICO
VARO
NANO
TWIST
SQUADRO
MOVE IT
SASSO
Brilliant accents for
premium products
Recommendations
• Use luminaires as a deliberate stylistic device
• Creates a unique, unmistakable atmosphere
• Accent lighting conveys a brand’s corporate identity
• Glare-free light points, set into the ceiling
• Directed light
• High illuminance levels for jewellers and watch suppliers
(≥ 4000 lux at the product)
• Store should radiate calm
• Different light colours for different products
In brand stores, special emphasis is placed on product presentation. Customers come to the
store to buy goods and to enjoy a special shopping experience. Used consciously, accent
lighting can sharpen a brand’s corporate identity and make its attributes tangible in the flagship
store. This ambience of luxury and exclusivity is created by a successful interplay of architec-
ture, furniture, and lighting. Accent and background are deliberately balanced for that special
shopping experience. The store itself should visually convey calm, while the products are sce-
nically placed in the centre. Accent lighting directs the eye to the intentionally staged products
and thus has a significant influence on the purchasing behavior of customers.
Precisely aligned, small points of light set highlights and intensify the material effect of goods.
Brushed leather, sparkling jewels, or shiny metallic hi-fi equipment can thus be experienced in
the greatest detail. Glare-free recessed spots with a narrow beam angle, set into the ceiling,
such as the flexible UNICO spotlight, and high illuminance levels of ≥ 4000 lux at the product
emphasise details and workmanship, which is particularly relevant for jewellery and watches.
Gold is best accentuated by warm light, silver by cold light. Exceptionally good colour rendering
(CRI ≥ 95) makes surfaces and materials look as valuable and authentic as possible.
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