MOVE IT
VARO
BO
JANE
TWIST
SASSO
Signalling effect through light displays
Recommendations
• Use horizontal and vertical lighting
• Create attention through dynamic light, using a
combination of narrow-beam and wide-beam luminaires
• Use a flexible lighting solution due to changing shop
window situation
• Sensor-controlled light management systems
additionally regulate brightness based on daylight levels
The shop window is the stage of a store. Passers-by become customers when a storefront
catches their eye. The more effectively and dynamically displays and showcases are illuminat-
ed, the greater the likelihood that customers will step into a store. The eye prefers to follow
visual dramaturgy that is not immediately transparent: such as the alternation of light and dark
or an increased depth of space through differently highlighted areas in the shop window. Using
both horizontal and vertical lighting fixtures creates this play of light.
The targeted highlighting of individual, representative goods as a foretaste of the range in the
shop is equally important. The necessary flexibility for ever-changing shop window decoration
is helped by the MOVE IT magnetic track system with its multitude of rotatable and tiltable
spotlights. Luminaires with a narrower beam angle are used to precisely illuminate and accen-
tuate objects. In addition, luminaires with a wider beam can highlight back walls and further
decorative elements of the shop window if desired. However, one should ensure that these are
not accentuated more than the goods in the display.
Sensor-controlled light management systems regulate the brightness in a time-controlled
manner or according to the incidence of daylight. As a result, they create an attractive display
around the clock and reduce long-term energy consumption.
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