Shopping is far more than a means to an end, it is an
emotional event. For years, shops around the world have
been changing to offer their customers experiences, not
just products. The more inspiring the environment and the
more comfortable people feel in stores, the higher their
willingness to buy and the more positive their association
with the respective retailer or brand. A beautiful, atmos-
pheric ambience is therefore both an aesthetic goal and
an essential economic factor.
Light contributes significantly to this atmospheric expe-
rience. The right lighting fulfils multiple functions. It aids
orientation and helps customers visually and intuitively
navigate the sales floor. Deliberately chosen lighting
accents attractively display goods, emphasise individual
product ranges, and evoke sensual associations with the
products. From flattering lighting in the fitting room to
specific lighting solutions for exclusive culinary establish-
ments, light is decisive for whether customers choose to
buy. The more detailed the concept, the more memorable
the experience.
Retail experience areas
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