Unity through
individuality
Jelmoli in the Circle, Zurich
Jelmoli recently opened the doors to Lifestyle House and
Sports House, its two stand-alone stores, that form
Zurich’s Circle’s first department store. The Zurich-based
architecture office Mint Architecture designed the overall
appearance. The design concept takes up the Circle’s
architecture and translates it into a unique shopping
experience in three-dimensional space. Lifestyle House is
a concept store that offers a finely curated assortment
across four floors. The high-quality material language is
interpreted in a target group-specific and thematic manner
on each floor. Delicate systems with unexpected shapes
can be flexibly combined to present goods. Sports House
dedicates each of its four floors to one sport or one
customer segment. Different room heights and vistas
provide highlights. Thanks to the sophisticated lighting
concept by the lighting specialists at Reflexion, the goods
are ideally staged and create a stylish atmosphere that
reflects the essence of the respective brand.
Andrea Steffens
Interior designer, Mint Architecture
xal.com/fashion
29
