Unique experience
Mode von Feucht, Innsbruck
Emotions are sculpted by light. Warm, cold, inviting, sober –
the range is wide, the game, depending on the project, al-
ways different. It is important, especially in retail, to create
emotionally illuminated sales areas that create a feel-good
atmosphere for the customer. That was also this project’s
clear objective. We wanted to create a lighting scene that
generates heights and depth, playing with the size and lev-
els of the building. Light is always a nice way to subcon-
sciously guide the customer in retail. That is why blocher
partners optimised the illumination of the individual high-
light zones. Even though the sales area is over 11,000
square metres, we successfully managed to tell a consist-
ent story that runs throughout the entire building. No area
seems disconnected, everything is interwoven, be it
through thematic connections or through all the great
visual references. The experience unlike any other. Visitors
are entertained from the moment they enter the building
through the giant LED waterfall wall as they feast in the
bar, breakfast café or personal shopping area. At Feucht,
kids can even slide down a floor from Sports to the Chil-
dren’s department.
xal.com/feucht
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