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XAL

60

XAL: Retail Lighting, 17 90

MOVE IT
VARO
SASSO
MINO
INO
BO
JANE
TWIST
SQUADRO
Experience shops in the right light
Recommendations
• Structuring of the sales area with lighting
• Avoid overly uniform illumination of the sales area
• Guide customers by highlighting specific product

carriers
• Dynamic light draws attention to specific product

displays and increases the length of time spent in

the shop
Shopping is a sensual experience. This is especially true for clothing and accessories. An in-
spiring atmosphere in which customers enjoy browsing is created above all by the right lighting.
It should first help with orientation on the sales floor, visually structuring the space, as well as
emotionally staging the fashion. Pleasant lighting increases the attractiveness of the clothing
and jewellery on display and the length of time customers spend in the store, significantly
increasing their willingness to purchase.
Fashion and trends constantly change, and fashion stores’ collections change several times
a year. To ensure lighting can adapt to a shop’s arrangements, lighting solutions need to be flex-
ible to enable ever-changing scenography. Our MOVE IT, BO, and VARO product families offer
precisely this freedom: The rotatable and tiltable insets can be repositioned at will. Supple-
mented by focusable recessed or surface-mounted spotlights such as SASSO or BO as well as
the classic MINO profile luminaire, a dynamic lighting range is created to ensure a vivid store
environment. To avoid light surfaces becoming too homogeneous, beam angles and brightness
contrasts can be varied. This creates a visual dynamic that makes visiting a store entertaining.
The customer’s attention is drawn by highlighting specific merchandise displays and manne-
quins that create an intuitive path through the store.
xal.com/fashion
17

Baulmann Leuchten

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XAL

Retail Lighting 17 of 90

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