Calvin Klein
Paris, FR – by Hyphen with interior design
by Calvin Klein Concept Team and
lighting design by Mindseye Lighting
Almost invisible –
maximum effect
“ Hidden and yet impactful. SPIO skilfully showcases objects
while remaining almost invisible – for a seamless, minimalist
overall impression.”
Thomas Szurok, Director Global Key Account Management
SPIO
American PVH subsidiary Calvin Klein’s new store has
been equipped with the new Chalk design concept
and offers an impressive brand experience right on
one of the world’s most famous fashion streets: the
Champs-Élysées in Paris. Boasting 600 square metres
over three floors, the shop establishes the Calvin Klein
brand in the heart of the city and presents its entire
lifestyle range to customers. The flagship’s façade
integrates the location’s original stone. Large, bright
windows flood the space with natural light, inviting cus-
tomers and passers-by alike to explore the carefully
curated shop environment in which the brand's unique
vision takes centre stage. Each floor provides a purist
backdrop for the presentation of the latest collection.
The store is designed to provide an upscale setting for
unique seasonal experience concepts.
SPIO emphasises the modern, minimalist, and sensual
store design and creates a unique customer experi-
ence through the effective yet understated lighting.
The chosen lighting accentuates the contemporary
surfaces and monochrome colour palettes. Inviting
fitting rooms with wooden accents and textured
carpets as well as the soft lighting create a pleasant
and sophisticated ambience. The flagship store on
the Champs-Élysées epitomises everything Calvin
Klein stands for, creating an environment that inspires
and encourages customers to experience the Calvin
Klein lifestyle – not only through its products, but also
through its aesthetics.
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