Visionnaire around
VISIONNAIRE OPENS ITS FIRST
EMBASSY IN HONG KONG
no. 40 Shek Pai Wan Road, Tin Wan
Visionnaire opened its first embassy
in October 2019, choosing Hong Kong as
a strategic hub to monitor and optimize
design opportunities in the APAC region.
The embassy is an outstanding partner
for metropolitan housing solutions, large
houses, soft contract environments and
yachts.The embassy, which is located in the
Southern Island District at No. 40 Shek Pai
Wan Road, Tin Wan, offers its customers
an engaging and immersive experience,
exclusively behind closed doors and by
appointment to ensure a tailored approach
and maximum privacy.
The space is spread over a 600 square
metres area on a single storey, where
the linguistic codes of the last three
furniture collections – Greenery, Respiro
and Anniversary – have been interpreted
through careful calibration of the brand’s
iconic pieces: the meta-luxury concept
is expressed through the use of high-
quality materials, complex technological
processes with light shapes, and design
with meticulous lines and proportions,
a sartorial ability expressed in each of
the collection’s products. Visitors who
enter the embassy are welcomed into
an environment bathed in natural light
filtering through large windows, that offer
a view of the main street. The visitors
are then taken on a journey through the
various collections in an authentic, 100%
Visionnaire house in which the different
spaces interact in unison. The heart of the
setting is the Visionnaire Augustus kitchen,
a pure expression of Italian culture, which is
presented here over an area of 50 square
metres and is perfectly suited to events and
cooking demonstrations organized at the
embassy.
69
69