Visionnaire around
1959: marks the founding of the historic Italian
company IPE, by the brothers Pompeo, Carlo and Vittorio
Cavalli. Their entrepreneurial adventure in the world of
furnishings, specializing in upholstered pieces marked by
unrivaled engineering and stylistic innovation for the times,
was a great success. During the 1970s the second generation
of the family joined the firm, represented by Vittorio’s son,
Luigi Cavalli, who envisioned and implemented the brand’s
expansion on an international scale.
Halfway through the 1990s Luigi’s children, Leopold and
Eleonore, became involved, launching a new initiative with
their father which led to the birth of Visionnaire in 2004.
The new operation involved offerings with a purely original
character: an anomaly within the galaxy of Made in Italy brands
– and elsewhere – generating products of extroverted design,
with the ability to define – as the first of the first. A field of
action that would extend from the painstaking formulation of
each individual object, to its projection into the environmental
dimension, producing detailed volumes of every size, designed
to respond to an infinite range of personal requirements.
Hence, Visionnaire has created a totally unique concept driven
by a tailor made approach, fastidious refinement, inventive
ideas and exceptional workmanship, and turned it into a true
trademark, and in the process, redefining the term “luxury” in
utterly unprecedented ways.
Visionnaire envisions new worlds focused upon individual
identities, and in so doing, sets a new bar for successful
residential design. In short, it represents the pinnacle of
reference, guiding a revolution of taste in the realm of interiors,
but more importantly codifying the principles for a new
philosophy of life.
Visionnaire is Full Home Design.
Visionnaire is Bespoke Luxury.
Visionnaire is Lifestyle.
Visionnaire is Wellbeing.
Visionnaire sets a style – creates a new language – that has
a character of unexpected invention, formulated to reveal
an expressive universe that knows no thematic bounds and
places no restrictions on experimental investigation. The force
of this way of interpreting an entrepreneurial mission lies in
the ability to forge beyond limits, to extend the company’s
action over the threshold of the possible, fulfilling desires and
visions previously relegated to the realm of the unachievable.
Visionnaire loves complexity, finding solutions through extreme
research, bringing together distant worlds and combining the
multiple forms of art with the positive excitement found in the
dimension of dreams.
Since 2010 Visionnaire has included stakeholders from
international investment funds but the brand’s primary
orientation and characteristics have remained unchanged:
its creative action, communication and spread have been
further expanded, taking on the character of a truly unique
phenomenon.
Today, capitalizing on the experience gained throughout its rich
history, and reflecting upon the key concepts of its approach,
Visionnaire has encoded and conveyed its foundational
values, expressed through ten programmatic tenets.
IPE took part in the first edition of
the Salone Internazionale del Mobile
in Milan with the Mercury armchair,
designed by the sculptor Rito Valla:
art and design find a new, completely
original formula of interaction in this
unique proposal.
On the left: Domus 406, September
1963, page 58; Domus 408,
November 1963, page 65; Rivista
Dell’Arredamento 107, November 1963.
YESTERDAY, TODAY,
TOMORROW
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