VISION
The historic flagship store in Milan, a space of
2000 square meters created inside the former
Cinema Cavour, designed in 1962 by Vittorio
Viganò, came alive with a surprising architectural
installation titled “Vision”, featuring a series of
video projections created for the occasion: this
part of the space, poetic and theatrical at the
same e, contains the brand’s offerings of furniture
and accessories, with a specific focus on fifteen
Visionnaire “icons,” a tribute to the brand’s history
of invention and production at the 15th anniversary
of its founding. The 10 videos that interpret the
ten values of the Decàlogue have been created as
multimedia artworks that convey the viewer into
an immersive psychedelic voyage; each video
captures a concept, starting with a symbolic
material subject that is transformed into a pattern,
a forceful metaphorical composition. Hands,
bodies, natural elements and architecture weave
the tenets of the Decàlogue into visual form.
HIGHLIGHTS - FAIRS AND EVENTS
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