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Our customers create an elective affinity with the products,
a relationship that endures over time because, if treated
with love, they become an irreplaceable part of our lives. If
this happens, then it means that our objects are the tangible
result of extraordinary imagery with which people identify and
from which they even draw inspiration and creative freedom.
Visionnaire has understood that products are conveyors of
value first and a beautiful creative manifestation second. This
broad concept, encapsulated in the expression “meta-luxury”,
i.e. “beyond” luxury, invites us to discover everything that exists
beyond the product itself – as it appears to us – but also leads
us to delve into the origin of the raw materials and therefore
traceability, production processes, the technological innovation
they represent, the craftsmanship that has defined their
uniqueness, and the whole virtuous ecosystem that enables the
creation of an object that delivers value. All this means creating
timeless objects that are not bound to trends or seasonality,
but positively express the spirit of the time and, indeed, can
perform a transformative action. IPE, the Visionnaire’s mother
company, redefines its business proposal first and foremost
by committing to the use of low-impact, low-carbon, and
more ecosystem-friendly materials, broadening the industry’s
concept of innovation. Not only does the company invest in
research and experimentation of original, harmonious and even
eclectic materials, but it is also responsible for the community in
which it operates ethically, in pursuit of the common good. Well-
being and sustainability translate into the choice of innovative
high-performance fabrics and leathers, which, through recycling
and low-impact production processes, represent a new
technological and sustainable milestone. The company’s articles
of association define our new business purpose: by becoming a
Benefit Company, IPE’s productive economic activity also seeks
to reduce negative impacts and encourage positive effects
on people, communities, local areas and the environment in
general. This is a truly revolutionary redefinition of our company
mission. It means integrating the technical knowledge of our
artisans, their ingenuity and experience into our entrepreneurial
intent, while embracing Made in Italy ingenuity and taste in the
pursuit of beauty. Today IPE’s mission encompasses protection
of the environment and communities throughout the production
cycle, development of sustainable and recyclable products, and
active participation in environmental decision-making. At IPE, we
intend to continue improving our production performance and
to succeed in doing so as a result of our acquired awareness of
the importance of protecting the natural and human heritage
that characterises an area. It is about a rigorous and responsible
awareness and an ethical vision of our work, to become true
cultural operators. We regard being a Benefit Company as
creativity inseparable from culture: a set of norms, skills, and
shared values to pass on to future generations. Our very own
customers, by choosing and experiencing our products, end
up becoming staunch ambassadors of our entrepreneurial
message. We are committed to transforming raw materials into
responsibly beautiful interior products.
BEING A BENEFIT COMPANY
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