Visionnaire unveils The Art of Belonging, a new
campaign shot by Robert Rieger on the island of Ibiza,
marking the beginning of a fresh creative direction that
will guide the brand’s storytelling in the coming months.
Known for its holistic approach to home design and
roots in fine Italian craftsmanship, Visionnaire is now
embracing its evolution into a contemporary lifestyle
brand. With one of the most complete collections
in the design world, a unique positioning and global
recognition, Visionnaire is turning a new page in
its journey, under the ongoing creative direction of
Eleonore Cavalli.
The campaign is brought to life through the lens of
Berlin-based photographer Robert Rieger, an artist
who uses photography to tell honest, soulful stories.
His work stands out for its classical composition
– think Vermeer meets Kubrick – with natural light and
warm tones that evoke a timeless feel.
At its heart, The Art of Belonging explores our eternal
quest to find our place in the world – the human longing
for connection and home. But what does “home” really
mean? Is it one place, or could it be many? Perhaps
it’s any space that makes us feel safe, calm, and truly
ourselves – a sanctuary within the whirlwind of modern
life. And in the end, perhaps the only place we truly
belong is within ourselves. This campaign is a gentle
reminder to rediscover that place – where the self and
universe meet.
Set in a brutalist villa designed by Antonio Baroncelli
on the hills of Ibiza, the setting itself tells a story.
Perched above the sea, the architecture blends indoor
and outdoor spaces with ease, balancing soft-toned
stonework with the lush greenery of the Mediterranean
landscape. A woman explores the villa with quiet
confidence and intention, room by room, connecting
with the space through movement and touch – turning
the experience of design into something intimate and
real. Her movement tells a deeper story: more than
a mere tour, it’s a journey of transformation. Each
object becomes a chapter in a personal story, reflecting
identity and embracing individuality.
The campaign captures a series of unspoken dialogues
– between people and places, people and objects, and
between architecture and design. It kicks off with Marc
Ange’s Peacock Throne, a sculptural centerpiece that
celebrates beauty as a universal truth. The journey
continues with pieces like the Babylon Rack Circle sofa,
the Kerwan table, and the Aubade bed by Alessandro
La Spada; the Shibari armchairs by Studiopepe
and Aries by Draga&Aurel – hero pieces that stand out
with their bold, unmistakable character.
The Art of Belonging
