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Doors

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> > Visionnaire

Visionnaire

120

Visionnaire: In The World 2013, 139 151

ADV Campaign
2013/2014

Una sequenza di scatti che si
snodano come un racconto e una figura
femminile che esprime il contrasto fra
l’universalità di contesti quotidiani e l’essenza
di uno stile determinato. Per la campagna
pubblicitaria 2013/2014, Visionnaire punta
sul potere evocativo di una narrazione, la
cui protagonista è una donna capace di
incarnare i valori di un brand con una storia
ormai decennale, solida e pur sempre nuova,
capace di sorprendere con il suo estro ardito,
in una visione sempre proiettata al futuro. Il
linguaggio delle immagini è quello della moda,
di un universo fashion in cui la concretezza
sposa l’ambizione eterea al sogno, sempre
in nome del duraturo sodalizio fra design ed
arte. Universale e versatile, irriverente ma
mai sfacciata, forte e seducente: è l’anima di
Visionnaire.

A
sequence
of
photo
shooting
following one another, like in a story tales
where the female figure is representative of
the contrast between the universality of daily
backgrounds and the spirit of a unique and
determined style. For the advertising campaign
2013/2014, Visionnaire aim at the evocative
power of a tale, where the protagonist is a
woman that personify the values of a ten-
years brand, solid but always new, able to
astonish through her inventive flair, in a future
projected concept. The images language is
the fashion language, that of a fashion universe
where the concreteness matches the ethereal
ambition to a dream, always in the name of
the solid relationship between Design and
Arts, universal and versatile, disrespectful but
never shameless, strong and seductive: that is
Visionnaire soul.
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277

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Visionnaire

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