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Doors

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> > Visionnaire

Visionnaire

120

Visionnaire: In The World 2013, 121 151

“A set inspired by”
Fuorisalone Milano Italy

Voglia di sogno, emozione, magia.
In esclusiva per il Fuori Salone 2013 Visionnaire
ha dedicato l’ allestimento del suo show-room
di Milano al mondo del cinema. Locandine
celebri alle pareti, video montaggi proiettati
sul grande schermo e sette mini set sono
stati i protagonisti della Visionnaire Design
Gallery. Ogni isola è stata arredata ispirandosi
ad un grande film: “La migliore offerta” di
Giuseppe Tornatore con la Hammond Living
Room; “Il Gattopardo” di Luchino Visconti
con la collezione Diplomate; “La dolce vita”
di Federico Fellini con la collezione Porfirio;
“Marie Antoinette” di Sofia Coppola con la
Dining Room Versailles; “Travolti da un insolito
destino nell’ azzurro mare di agosto” di Lina
Wertmuller con la Dehors Collection; “The
Artist” di Michel Hazanavicius per il progetto
Home Theatre e infine “The Aviator” di Martin
Scorsese per il VisionnAIRe Jet.
Un’immagine iconica di ogni film di riferimento
è stata stampata a grande dimensione e usata
come quinta alle spalle di ciascun set. Non
solo… Per ognuno di questi ambienti è stata
ricreata l’atmosfera del film allestendo un vero
e proprio mini set cinematografico.
Ciak si gira..
Il tutto in puro stile Visionnaire.

In the mood for dreams,emotion and magic.
Exclusively for Fuori Salone 2013, Visionnaire
dedicated its Milan design gallery showroom
to the world of cinema. Famous movie posters
on the walls, video montages projected onto
the big screen and seven micro-set have
been all featured in the Visionnaire space.
Each set has been furnished with inspiration
from a great film: Giuseppe Tornatore’s
“La migliore offerta” with the Hammond
Living
Room;
Luchino
Visconti’s
“Il
Gattopardo” with the Diplomate collection;
Federico Fellini’s “La dolce vita”, with the
Porfirio collection; Sofia Coppola’s “Marie
Antoinette” with the Versailles Dining Room;
Lina Wertmuller’s “Travolti da un insolito
destino nell’ azzurro mare di agosto” with the
“Dehors Collection”; Michel Hazanavicius’s
“The Artist” for the Home Theatre project,
and last but not least, Martin Scorsese’s
“The Aviator” for VisionAire Jet. Blow-ups of
iconic scenes from each of the films ormed
the backdrop of each setting. And that’s
not all... A mini movie set recreated the
atmosphere of the films in each of the seven
sets. And that’s not all... Lights, camera,
action…
The rest? A surprise – in pure Visionnaire style.
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241

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