DECÀLOGO
Our way of designing involves constant exposure to risk, to a much greater extent than is
usually associated with the activity of the entrepreneur: it is the risk connected with the
desire to test limits, to probe extremes, to venture beyond what is considered permissible
or advisable. It is also the risk implied in invention.
The love of a challenge, approached with courage, is part of the genetic background of
Visionnaire and comes substantially from a taste for play, and a vital ability to apply this
playful spirit as a driving force to create something extraordinary, incorporating ample
quantities of invention and imagination.
Only through ingenious action is it possible to fulfill a calculated desire to generate
daydreams, to give concrete form to the most exciting and necessary illusions, to those
mirages or fantasies that against all expectations should – and can – be made reachable,
tangible, real.
For Visionnaire the belief in utopian achievements is a programmatic need; like the
need to produce, through activities and realizations, signals of discontinuity with the sta-
tus quo, examples of violation of the practices that foster standardization, uniformity and
neutrality.
Our ingenuity is manifested – with all its force – in the conscious will to grant depth
to fantasy and invention, producing artifacts and spaces with cogent expressive identities,
anti-aseptic creations that have a positive influence on our lifestyles. This courage in the
face of risk, which Visionnaire pursues by nurturing a sense of intelligent irony, is the
most powerful tool of creative extroversion to pay tribute to an “off-standard,” irregular
redeeming presence in our everyday lives.
WE BELIEVE IN THE WONDER
OF INVENTION
VIII
INGENUITY
VIII
