The Private Label Group was created according to the dream of two founders who believe that every creative mind should be recognized for breaking patterns and standards, for daring to dare to think differently.

Private Label Group combines the brands Mezzo Collection, Fairytale and Astaire.
The Private Label group, which originated in the heart of Portuguese craftsmanship - in Paços de Ferreira, the place where all the best Portuguese furniture brands come together for production - is the result of a passion for design and, above all, the need to celebrate art. skill.
By bringing together the best Portuguese furniture and lighting manufacturers, each with their own know-how passed down from generation to generation, the Private Label Group transforms them into brands, creating an atmosphere of luxurious design and craftsmanship.
 The Private Label Group also offers a variety of services, from residential to contract solutions and design studios, and writes the history of contemporary Portuguese craftsmanship!