His long career in business led him to get
hands-on knowledge of the behaviour
of materials and industrial furniture
production techniques. As a designer,
too, Luciano Marson is always daring,
challenging the laws of physics and
finding solutions that make his objects
simple, yet sophisticated in technical
terms. His approach is always practical,
in line with the way he is himself. For
this reason, perhaps, he likes to define
himself as a clay model designer because
he loves to model the original idea and
shape it initially with his own hands, like a
craftsman. “I’m not that good at drawing”,
he explains, “I prefer working in carpentry,
putting pieces of wood or other materials
together, and then designing them to
scale.” He has brought his extremely
solid design vision to Pianca, which he
sums up in one sentence: “I make dreams
possible”, he says, “if you are sure you
want to do something, you have to do it. If
you have hesitations, then you should just
let it be.”
Make
dreams
possible
— Q&A
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— What makes you happy as a designer?
Creating innovation. Doing something that
other people don’t do.
— What is your biggest fear?
Nothing in particular. I always try to
strive for things I can do and goals I can
achieve.
— What essential qualities must a good
object possess?
It has to be functional. It has to have a
balanced quality to price ratio and it has
to be innovative.
— Is there a designer who you admire?
Achille Castiglioni: a great designer,
design expert, exhibition designer and
above all, a great man. I remember being
deeply moved at the Triennale, when
he got up to shake my hand as I was
receiving the Compasso d’Oro award.
— If you hadn’t become a designer, what
would you have done in life?
I definitely would not have been an
accountant (because I don’t like sedentary
occupations) or a teacher (because I don’t
like having to repeat myself).
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