The past is represented by a traditional product: an element
in plaster, which has existed for many years in the field of
architectural lighting. INVISIBILI is an increasingly popular
product because of its innate simplicity, its easy installation
and its great aesthetic impact. The present is the creation
of the innovative collection INVISIBILI, which originated
from an existing product. The design was dismantled, re-
thought and then redesigned using the latest technologies
and adapted to new housing needs. At the heart of the
philosophy of Panzeri there is a profound sense of “design”
culture: it is not sufficient to replicate an object, perhaps
giving it a new form; instead Panzeri accept the challenge
to reinvent the product completely. It is from this love
of research and innovation that INVISIBILI was created
- a complete range of items made of plaster with natural
materials and redesigned in all its aspects. A product
range that represents the ultimate expression of the
philosophy of PUREWHITE™ by Panzeri. PURE: pure as the
material used, chalk. Simple, natural and environmentally
friendly, non-toxic for humans and the environment and,
most importantly, tested according to the most stringent
technical standards and certified by the most prestigious
and influential institutions in Europe. WHITE: white as a
narrow ray of light that transforms any surface into an
attractive piece of contemporary art. Light becomes matter
and matter light, freed from any visible support.
Arch. Massimo Rosati
NATURAL SIMPLICITY AND PURITY
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