The Land
Created by Architect Joana Santos Barbosa in 2012, Insidherland is a Portuguese brand of
author design inspired by the natural wonders and the excellence of art.
Drawn with Joana’s signature and handcrafted by her team of Portuguese master craftsmen,
the impressive contemporary furniture, lighting, upholstery and accessories have been
highlighted as soulful designs that embody the expertise of traditional craft techniques with
high quality finishes.
Joana soon saw her talent recognized, being considered as one of the Top 10 Contemporary
Designers from Portugal. Earning her place in the international design scene, she was invited
to exhibit at the XX Triennale International Exhibition in Milan and her work can be seen in the
most prestigious design events in London, Paris and Milan.
Joana’s effortless sophisticated designs position her brand, InsidherLand, in strategic
markets of high-end luxury decoration and her work is selected by architects, design studios
and hotels around the world who seek for exclusive one of a kind pieces of art.
The Collections
Joana explores influences from travels around the World to define her own Land as a place
that transforms her unique vision into pieces of art. InsidherLand collections are designed as
a dialog, being Beyond Memory deeply influenced by organic forms of nature and traditional
cultures, and Identity, molded by art, music and architectural forms.
Inspiring Trees wall lamp
Beyond Memory Collection
Looshaus table lamp
Identity Collection