INSIDHERLAND
ESSENCE
Created by Architect Joana Santos Barbosa in 2012, INSIDHERLAND is a Portuguese brand of exclusive design.
Drawn with the signature of the creator, the impressive range of furniture, lighting, upholstery and accessories are
connected to her personal memories and have been highlighted for their innovative and soulful designs. Joana
explores several influences from travels around the world to define her own Land as a place that allows her to
translate her perceptions into objects of art.
INSIDHERLAND presents two inspiring collections. Beyond Memory Collection is deeply influenced by organic
forms of nature, legends and traditional cultures, as for the Identity Collection is molded by forms of Architecture
and Art. Both collections are designed as a dialog in which nature meets strong architectural lines to create relaxed
and sophisticated interiors surrounded by natural materials and meaningful art pieces.
Being positioned in strategic markets of high-‐end luxury decoration, INSIDHERLAND team is proud of working with
the best architects and interior design studios from all over the world who seek for handmade exclusive objects
that arouse emotions and stand out in exquisite spaces. We are dedicated with love and enthusiasm into every
creation to surprise a sensitive but demanding public. Using the expertise of traditional craft techniques, all
creations are made by the hands of Portuguese master craftsmen and jewelers who wisely sculpt them in noble
materials, finalizing every detail with elegance and perfection.
JOANA
SANTOS
BARBOSA
Born in Oporto, Joana graduated in Architecture at the Faculty of Architecture of the University of Oporto in 2006,
later deepening her knowledge in Interior Design at St. Martin's School of Arts and Design in London. Alongside
with Architecture, the passion for the Detail motivated her to create her own furniture design.
Joana soon saw her talent recognized, being considered as one of the Top 10 Contemporary Designers from
Portugal. Earning her place in the international design scene, she was invited to exhibit at the XX Triennale
International Exhibition in Milan and her work can be regularly seen in the most prestigious design and decoration
events in London, Paris and Milan.
Having a refined intuition and a particular way of feeling, Joana has a vein of attachment to the Land and a
devotion to the senses. Her creative path is a mirror of her personality and results from the profound connections
she early developed with the natural world, the travels that opened her eyes to other cultures and her progress in
classical music and dance alongside with her training in architecture.
