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The company, a family history.
Documents
Golran’s history is a harmonious intertwining
of travel, culture, and traditions: it is the story of
a family that, one generation after another,
has handed down the venerable and invaluable art
of the trade and production of superior-quality
carpets made entirely by hand.
It’s a nomadic journey that begins in 1898 in Mashhad,
Persia, with Hajizadeh Golran, and then arrives
in Milan in 1968, with his son Elyas, and continues
to the four corners of Earth with the efforts
at expansion undertaken by Nemat and Ruben, who
first reinforce the research and trade networks and
also intensify the collaborations with international
designers and artists.
Eliahu, Elia, Nathan, and Benjamin – the fourth
generation currently at the helm of the brand –
are carrying on the family legacy, handed down by
their grandfather Elyas and their fathers, Nemat
and Ruben, as well as the teachings of the great
master hand-knotters of Persia, Turkey, and India –
a tradition that has been handed down, treasured,
and incorporated as a part of the company’s identity.
That precious cultural background translates into
a profound heritage composed of memory and artisanal
creative processes, kept up to date by a tireless
push for technological evolution and a contemporary
esthetic, thanks also to Piero Lissoni’s art direction,
beginning in 2021. The results feature decorative
objects distinguished by a timeless refinement,
with an esthetic and functional value, often fitting
midway between the world of design and the world of art.
Articulating the authentic flavor of traditional
collections with the creative thrust of collaborations
with internationally renowned designers, Golran
represents a point of reference for the entire sector.
In its two-fold role as manufacturer and publisher,
following a conceptual line that ranges between
traditional craftwork, luxury, and contemporary
design, the company has become the spokesman
for a new esthetics of the art of the carpet.
