E Frag’s first showroom, in the heart of Milan,
occupies a space of almost 300 square metres in which
corporate lifestyle is represented in a succession of
uninterrupted and fluid exhibition spaces. Located on
the ground floor of a historic building, the store has eight
windows looking out on the urban landscape and creating
a dialogue between its interior spaces and the surrounding
area. Natural light floods in to illuminate the display areas
with enchanting plays of light and shade. The functional
and immersive space reveals the identity of the brand in
a dynamic and visual continuum. The collection’s most
iconic items are positioned throughout the rooms to
showcase the craftsmanship in leather and saddle leather
that typifies Frag products. The choice of products on
display, the materials chosen and the carefully designed
settings offer visitors an experience based on the concept
of the home.
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Company Updates 2022
Showroom
