The flow of light
Unique among the streets of Milan’s “Quadrilatero”, the fifteenth-
century Via Gesù becomes the focus of an innovative lighting
project, which aims to enrich the idiosyncrasies of this unique
street, dotted with refined boutiques, artisan shops and antiques
dealers. Located alongside the neo-Renaissance house Bagatti
Valsecchi museum and the Four Seasons Hotel Milano, once the
Convent of Santa Maria del Gesù, it is also increasingly becoming
an ideal space for the many of resident families.
An initiative that tangibly applies the concept of Smart City, of
which the Municipality of Milan has long been a promoter, bringing
information, relationships and culture together through light. A “river
of light” will be created with Nur lamps – “light” in ancient Egyptian
– designed as a special Outdoor version for Via Gesù, which will
accompany visitors through a new perceptive experience along the
street that links the prestigious Via Montenapoleone to the equally
exclusive Via della Spiga. The lighting will illuminate the facades of
buildings with luminous blades of color, all managed through the
Artemide App, marking the path while revealing the history and the
architectural beauty of those facades and balconies to passersby.
The flow of Light,
controlled by Artemide App
The flow of Light, Via Gesù, Milan
V A L U E S , K N O W L E D G E & K N O W- H O W T O R E A L I Z E U N I V E R S A L P R O J E C T S
S U S TA I N A B I L I T Y R E P O R T
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