PERFECTION • COMPULSIVE • DISORDER
ARKETIPO • FIRENZE
CHAPTER I / HISTORY AND HERITAGE
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Monogram
2013-Present
2011-Present
2002-2011
1997-2002
1982-1996
Arketipo is Firenze
Ours is a story that looks to make grand steps in shaping
our ethos and worldview. Take our logo, an evolution that
encapsulated the 70’s style which understood its place with
sensuality and strong typography to a switch in the new
millennium which saw how fashion shaped design in a
multi-discipline way.
Our logo reflects that styling with one important note,
Firenze in our title. It shows how we still look to our
heritage for constantly pivoting to the new. Our hearts and
inspiration are laid here, in Italy, but we are dreamers. We
see the world as an opportunity, a place for inspiration, a
home to our newest products and collections to come.
company birth
Crafting experiences, not objects
The word Arketipo has its roots in ancient Greece. It is the
combination of the words ἀρχή (arkhē): beginning, origin
and τύπος (tỳpos): sort, type. Its meaning refers to the
concepts of idea, image, original model.
Such a strong and ambitious name, perfectly highlighted
from the very beginning what our mission would be: to
transform ideas into unique and original items.
Týpos
Origin
Arkē
Type
Anthony
Bourdain
famously
quipped,
“Without
experimentation, a willingness to ask questions and try
new things we shall surely become static, repetitive and
moribund.” Our collaborators, craftsmen and employees
have tried new things, it is our ethos that ‘experiences
make the product’, not science. By trying, we learn, by
experimenting we grow by being courageous, we make
memories.
